Industry News

  • How VR is revolutionizing digital marketing

    04 Apr 2019 Alfred Allen (via theinnovationenterprise)
    Virtual reality (VR) technology has been a steadily growing rumble in the tech community over the past few years and is projected to reach a market value of $192.7bn in 2022, according to Statista. 
  • The most difficult types of martech are applications used for optimization, personalization and testing, according to 50% of marketers. 
  • Australian consumers are increasingly turning to search instead of family and friends because of the convenience.
  • Content marketing is a stealthy branding tool when used properly. Unfortunately, not all businesses are doing it right and may handicap without a sound content strategy in the digital era.

  • Speak Your Audience’s Language with Data-Driven Video Content

    27 Mar 2019 Marin Daley-Hawkins (via Martech Series)
    The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. 
  • Get smart with social media

    05 Mar 2019 Antoine Bouchacour (via Marketing Interactive)
    There’s no denying that the impact of social media is larger than ever in 2019. Even B2B industries that were once considered “formal” are embracing social.
  • How AI is changing search engine advertising

    01 Mar 2019 Daniela La Marca (via Media BUZZ)
    The fact of having the World Wide Web around for 30 years now - and Google for 20 years - deserves taking a closer look at the future of search engine advertising.
  • SMS to the Rescue: Three Key Mobile Marketing Tactics

    29 Jan 2019 Jason Lark (via MarTech Advisor)
    Increasingly savvy Marketers are casting SMS in a supporting role that makes their campaigns’ leading channels stand out. 

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