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Theatres Overview

Despite advances to humanise artificial intelligence, it is a far-fetched future in which the technology around us will be able to feel and convey emotion. Automation, bots and analytics – all of these are increasingly pivotal in a successful business today, but can they ever replace the human element?

This first edition of Technology for Marketing will explore the value of harnessing the human aspect of marketing in an increasingly digital world. Join us to discover how a focus on the human touch can re-engage customers, inspire new channels for interaction, and unlock opportunities for maximising revenue.

Interested to exhibit?      Register your interest

Cross Marketing Platform and Futurism Theatre

Advances in technology and new business models are leading to fundamental changes in the way marketers can engage with their customers. There are number of channels available to marketers, including engaging with consumers through physical promotions, websites, email, mobile, social or direct mail. Factor in the number of unique devices used daily by the average customer – it is no surprise that it is a struggle to keep up! A priority agenda for those with a keen eye on the latest innovations and tech trends shaping the future of marketing and advertising.

 

Sessions highlights:

Panel discussion – Dialogue with the CMOs – Innovation Shaping New Marketing Frontiers

Topic includes:

  • Email marketing and Direct Mail Marketing Tech
  • SEM/SEO Tools
  • Video Technology
  • Web analytics/ Web design/ Web Optimization
  • Mobile Marketing
  • AI Marketing
  • Growth Hacking
  • Programmatic Marketing
  • Contextual / Native / Behavioral Marketing
  • AR/ VR/ Mixed Realisty/ Chatbots

Content Marketing & Madtech Theatre

Pick up the best tips and takeaways to inspire your content marketing. From creation through to distribution, refine your content marketing game plan to grow your business and engage your audience. Discover why localisation and personalisation are bedrock tactics and hear from key decision makers on the latest technologies and tools to improve your customer experience.

Acquiring and retaining customers, delivering the right experience, interacting at the right time, and marketing through the right channels – it all boils down to using the right data. This theatre will also cover all stages of an effective big data marketing strategy, from storage and analysis to taking action and delivering ROI. Learn how AI and machine learning are facilitating more meaningful insights and discover more around the far-reaching impact of GDPR to better manage your data quality and governance issues.

 

Session highlights:

Panel discussion – Get Heard from the Social Media Guru  

Topic includes:

  • Database Marketing/Personlization
  • Content Marketing
  • Social Media
  • CRM Marketing Tech
  • Customer Experience

Explore the eCommerce Expo Asia 2018 programme

ECE
 

Logistics & Delivery Theatre

The Logistics & Delivery conference shall uncover the varying supply chain strategies both large and growing retail brands can utilise to deliver their product from warehouse to doorstep. In an ever-expanding online retail market, both brands and retailers are forced to constantly enhance their delivery process to not only ensure swiftness but keep customers informed of their goods whereabouts.

Topics covered include:

  • Warehousing, Transportation
  • 3PL & 4PL 
  • Last Mile Delivery
  • Tracking
  • Inventory Control
  • Shipping


Cross Border & Customer Experience Theatre

The Cross Border & Customer Experience conference will provide delegates 2 jam packed days of education around the entire eCommerce customer journey in both new and existing markets.

Industry thought leaders from more than 30 world-class eCommerce brands will provide insights on how to maximise customer interaction and ensure buyers not only start but also regularly purchase your products - reducing cart abandonment while increasing customer loyalty.

Topics Featured:

  •  MarTech
  •  Personalisation
  •  Customer experience
  •  Mobile commerce
  •  Digital payments
  •  Ecommerce software and applications
  •  Loyalty & rewards and many more.  


We hope this gives you a wonderful insight into what we've got in store for you at the show this year. Remember, if you wanted to have a look at how you can be a part of Technology for Marketing 2018 or at the co-located events please do get in touch with us or register your interest now at the links below. 

For sponsorship and exhibiting enquiries please click here

To register your interest as a delegate and to be informed of when the full programme goes live please click here.

Explore the Big Data World 2018 programme

 

BDW

 

Big Data & Analytics Keynote Theatre

Unlocking business opportunities from big data is probably the biggest challenge for organisations working on analytics implementations. In this theatre, our speakers will present their strategies on how to become a data-driven business, how to approach emerging data challenges by setting the right board-level agenda via a data strategy, understanding the building blocks of an experimental enterprise, and how businesses can create results.

AI and Machine Learning Theatre

These are probably the two hottest buzzwords in the big data space, and this dedicated theatre will focus on the development of computer programs that can adapt and learn when exposed to new data. More importantly, speakers will address how industries and organisations can apply AI and Machine Learning in robotic process automation, intelligence augmentation, data-driven application systems, and autonomous workflow implementations.

FinTech and Blockchain Theatre

FinTech is a crucial differentiator for Singapore to remain a regional financial hub. A wave of new start-ups and disruptive technologies are challenging the traditional business model. Hear from technology leaders, FinTech start-ups and businesses, who are disrupting traditional financial institutions. Sessions will cover Blockchain, Cryptocurrency, ICOs, RegTech, WealthTech, SupTech, ePayments etc.

She Loves Data Live!

Big Data World will provide a unique platform for She Loves Data Live! Powered by PwC Singapore at the largest technology event cluster in the region to bring this incredible initiative to the masses. Presenting two days of world class content and thought leaders from the likes of PwC Singapore, Qlik, DBS, Osborne Clarke, Yellowfin, Minerra, General Assembly, Female Founders, SHE Blockchainers, Female Keynote, The Marketing Institute of Singapore, Girls in Tech, Coding Girls, Dreams For Life and Aspire amongst many others confirming almost weekly!

We hope this gives you a wonderful insight into what we've got in store for you at the show this year. Remember, if you wanted to have a look at how you can be a part of Technology for Marketing 2018 or at the co-located events please do get in touch with us or register your interest now at the links below. 

For sponsorship and exhibiting enquiries please click here

To register your interest as a delegate and to be informed of when the full programme goes live please click here.

Bronze Sponsor


 

Event Partner

2018 Co-located Sponsor

2018 TFM London Sponsor

2018 TFM London Sponsor