Advances in technology and new business models are leading to fundamental changes in the way marketers can engage with their customers. Acquiring and retaining customers, delivering the right experience, interacting at the right time, and marketing through the right channels – it all boils down to using the right data with the right marketing practices. This theatre will cover all stages of an effective big data marketing strategy, from storage and analysis to taking action and delivering ROI. Hear from key decision makers on the latest technologies and tools to improve your customer experience and pick up the best tips and takeaways to inspire your content marketing. This will be a priority agenda for those with a keen eye on the latest innovations and tech trends shaping the future of marketing and advertising.