Header

Conference Programme

Technology for Marketing Conference Programme

 

Loading
09 Oct 2019
    • Omni-channel
    • Customer Experience & Engagement
    A true experience management (XM) journey predicts and mitigates problems before they occur, transforming them into improvement opportunities. By combining operation data (O) with experience date (X), ...
  1. Managing a business online is a constant work in progress. Keeping pace with customer expectations, industry trends, CX advancements and advertising media are just a few important factors that are par ...
  2. The use of AI is growing in many industries. Marketing is one such field that has immense potential for AI. In today's connected world, gaining a competitive edge over your peers is the top priority. ...
  3. The Changing Face of Marketing How disruptive technology impact nowadays Marketing strategy CMOs advice on content Marketing  
  4. Consumers today expect a seamless, unified experience, no matter where they engage with a brand—whether in-store or on their desktop or mobile devices. An omnichannel customer engagement strategy is n ...
  5. 1) Changing Shopper Behaviour - Ever evolving technological, social, economic landscape changing Shopper Behaviour & Preferences; nuances of E-Commerce Shopper Behaviour 2) Evolving Digital Marketing ...
    • Omni-channel
    • Open source
    The ability to connect your business to your audiences lives and dies by the success in personalizing their experience. Gartner surveyed 2,500 consumers to conclude that more than half will unsubscrib ...
    • Actionable Analytics
    • Data Management
    You just invested in a whole bunch of marketing technologies such as CMS, CRM, DMP, marketing automation, analytics tracking and content personalization. Unfortunately, you realize that you are not ge ...
  6. Today's marketplace has become overcrowded with thousands of content competing for our customer's attention. According to Facebook, our thumb scrolls thru 300 feet of mobile content every single day. ...
    • Digital Transformation
    • Other 
    Learn about the different types of marketplaces and how you can connect sellers or even retailers, manufacturers and wholesalers to buyers in your industry. We'll go over a case study of how this has ...
  7. In delivering personalized content experiences, machine learning has been implemented to help social media and brand engage with their target audience. As the technology grows, AI powered engine is in ...
  8. Why brands are investing in their own platforms and what it means for marketing opportunities Developing and identifying new marketing outreach solutions Cultivating rewarding partnerships and brand e ...
    • Marketing Insights
    • Customer Experience & Engagement
    With dynamically changing customer behavior neo marketers and digital experts understand that CRO is not an overnight miracle but a methodical process which needs to be mastered. A sustainable long-te ...
  9. Of the 1.5 billion websites in the world, how do you get indexed by the search engines, get ranked among the 200 million active sites and stand out from the crowd? PropTech platform Ohmyhome shows you ...
    • Digital Transformation
    • Omni-channel
    Learn how to create inspiring Digital Experiences with innovative Enterprise-class Hybrid CMS technology. e-Spirit, named visionary according to Gartner the 2nd year in a row, shares insights on how t ...
10 Oct 2019
  1. In an ever competitive consumer landscape, what are some of the tools, processes and systems can you put in place to ensure a phenomenal shopping experience? In this session, we will cover some of the ...
  2. Technology has changed the lives of marketers completely. The marketing scene is getting more cluttered with the influx of new media platforms and tools. Marketers always juggle between learning the n ...
    • Omni-channel
    • Customer Experience & Engagement
    • How the experience economy has changed brand-consumer relationships and what effect it is having on customer behavior • How to manage the customer experience over multiple touchpoints, journeys, and ...
  3. Learn how to drive more sales by adapting to changing consumer behaviour and learning from international markets. Future-proof your business and stay ahead of the competition with actionable insights ...
  4. Despite the numerous options coupled with technology and IoT gadgets empowering consumers to track their health, there still lacks the true personalization of healthcare. Increasingly, users in Asia a ...
    • Big Data & Analytics
    • Marketing Insights
    Pretty much every brand is using social listening today, but most of them are using it for performance tracking. While this is a great thing, it doesn't take advantage of the full potential. This sess ...
    • Customer Experience
    Automation needs to do more than mirror manual ways of doing things. We have let technology impede customer experience. We understand how to optimise in-store experiences, yet in the online world we a ...
  5. The session covers the key success strategies for brands today looking to navigate their presence on e-marketplaces such as Lazada, Shopee, etc. The SEA ecosystem is complex and the platforms are cons ...
    • Marketing Insights
    • Other 
    In recent years there has been a tsunami of content bombarding us about the need to move from 'Multichannel' to 'Omnichannel' strategies. In fact, conventional wisdom has us thinking about our interac ...
  6. The lines are blurred on social. Every interaction should be considered a customer social experience, not only when a customer has a problem and needs to contact support. If this is true, there is a b ...
    • SEM
    • SEO
    For a lot of marketers, getting ranked for certain keywords equals the success of a SEO campaign. What they missed is that even you are the top ranked result, if you are not the most relevant answer t ...
    • Digital Transformation
    • Customer Experience & Engagement
    In a recent study, we found a majority of consumers find it challenging to communicate with businesses – and that those consumers are more likely to support businesses who make it easy for them to rea ...
  7. In a rapidly evolving eCommerce scene where customers expect highly personalized products and services, managing an online store without automating your marketing activities can be tricky. In this ses ...
  8. Vamsi shares his insights on developing and maintaining a customer centric environment within an business and why it is imperative to do so.
    • Actionable Analytics
    • Marketing Insights
    In the new experience economy, customers expect hyper-personalized experience across every touchpoint with your organization in real time connecting marketing, sales, service and loyalty, front office ...

 

2019 Speakers


 

View All the Speakers

Diamond Sponsor

Gold Sponsor

Gold Sponsor

Silver Sponsor

Bronze Sponsor

Knowledge Partner


 

News Distribution Partner


 

Associate Content Partner


 

Strategic SEO Partner

Strategic Event Partner

Event Partners

Event Partners

Event Partners

Event Partners

Event Partners

Event Partners

Media Partners

Media Partners

Media Partners

Media Partners

Media Partners

Media Partners

Media Partners

Official Partner Hotel

2018 Co-located Sponsor

2018 TFM London Sponsor