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What is a customer social experience?

10 Oct 2019
Customer Experience & Martech Theatre
The lines are blurred on social. Every interaction should be considered a customer social experience, not only when a customer has a problem and needs to contact support. If this is true, there is a blur between the role of customer care, sales and marketing. How can brands address this and what are possible user cases.
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Charles Tidswell, Vice President JAPAC - Socialbakers

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