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Technology & evolving Digital/ E-Commerce Marketing Strategies

09 Oct 2019
Customer Experience & Martech Theatre

1) Changing Shopper Behaviour - Ever evolving technological, social, economic landscape changing Shopper Behaviour & Preferences; nuances of E-Commerce Shopper Behaviour

2) Evolving Digital Marketing - What needs to be the Digital Marketer's strategy to remain relevant to the E-Commerce Shopper

3) Technology Bridging the Gap - How Technology is helping the Digital Marketer in shaping the right Strategies

4) E-Commerce Marketing - Diminishing gap between Digital Marketing and E-Commerce Sales

5) SP eCommerce capabilities on overall eCommerce enablement with special focus on Digital Services and Digital/E-Commerce Marketing. And how we can partner with brands to fine tune their overall Digital Marketing Strategies to hit their KPIs.

Speakers
Ashutosh Kaushik, VP, Digital Services - SP eCommerce, Singapore Post

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