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Social Data Research: How Global Brands Harness the Power of Social Insights

10 Oct 2019
Customer Experience & Martech Theatre
Big Data & Analytics , Marketing Insights
Pretty much every brand is using social listening today, but most of them are using it for performance tracking. While this is a great thing, it doesn't take advantage of the full potential.

This session will present the best use cases on Social Data Research such as Trend Identification, Tribe Tracking and Brand Equity Tracking.
Speakers
Christophe Randy, VP of Sales & Marketing - Linkfluence

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