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Omnichannel engagement strategies for a successful holiday season

09 Oct 2019
Customer Experience & Martech Theatre
Consumers today expect a seamless, unified experience, no matter where they engage with a brand—whether in-store or on their desktop or mobile devices. An omnichannel customer engagement strategy is no longer a nice-to-have, it’s a fundamental requirement to compete during the busy holiday season.
 
Join Rohan Lock, Regional Director, APAC for dotdigital as he takes you through his top tips and real-life scenarios, on how to build intelligent omnichannel engagement strategies in preparation for the upcoming holiday shopping season:
 
- Think mobile-first and always start with your data
- Avoid batch-and-blast communications. Segment and personalise to stand out from the crowd
- Up your email game. Set up welcome and abandon cart programs for quick wins
- Create experiences that transcend location, device, and channel
- And more...
 
Speakers
Rohan Lock, Regional Director - APAC - dotdigital

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