Conference Programme 2019

Cloud Expo Asia Techerati technology


Omnichannel engagement strategies for a successful holiday season

09 Oct 2019
Customer Experience & Martech Theatre
Consumers today expect a seamless, unified experience, no matter where they engage with a brand—whether in-store or on their desktop or mobile devices. An omnichannel customer engagement strategy is no longer a nice-to-have, it’s a fundamental requirement to compete during the busy holiday season.
Join Rohan Lock, Regional Director, APAC for dotdigital as he takes you through his top tips and real-life scenarios, on how to build intelligent omnichannel engagement strategies in preparation for the upcoming holiday shopping season:
- Think mobile-first and always start with your data
- Avoid batch-and-blast communications. Segment and personalise to stand out from the crowd
- Up your email game. Set up welcome and abandon cart programs for quick wins
- Create experiences that transcend location, device, and channel
- And more...
Rohan Lock, Regional Director - APAC - dotdigital

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2019 Sponsors

Diamond Sponsor

  • Huawei

VIP Lounge Sponsor

  • Citrix

Keynote Theatre Sponsor

  • Digital Realty

Keynote Theatre Sponsor

  • NTT Communications

Theatre Sponsor

  • Silver Peak

2019 Partners

Knowledge Partner


News Distribution Partner

  • ACN Newswire

Associate Content Partner

  • Uptime Institute

Strategic SEO Partner

  • AdVantage

Strategic Event Partner

  • ISC2



IMPORTANT NOTICE: Technology for Marketing Asia and its co-locating events will be rescheduled to 20 – 21 Oct 2021. Click here for more information.