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Key Pillars of a Successful Conversion Optimisation Program

09 Oct 2019
Customer Experience & Martech Theatre
Marketing Insights , Customer Experience & Engagement
With dynamically changing customer behavior neo marketers and digital experts understand that CRO is not an overnight miracle but a methodical process which needs to be mastered. A sustainable long-term effort is required to positively impact conversions and ultimately revenues. This session will help marketers/ digital Product Managers,Growth Marketers, UI Designers, CTOs, CIOs to understand the key pillars on which an effective CRO program should be built and will help them to chalk out a step-by-step plan on how to run a successful & sustainable CRO program which is powerful and makes a real impact on the revenues.
Speakers
Sameer Sinha, EVP & Head of Revenue - VWO

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