Conference Programme 2019

Cloud Expo Asia Techerati technology


How to Fail at Personalization

09 Oct 2019
Customer Experience & Martech Theatre
Omni-channel , Open source
The ability to connect your business to your audiences lives and dies by the success in personalizing their experience. Gartner surveyed 2,500 consumers to conclude that more than half will unsubscribe from a company's communications and 38% will stop doing business with a company entirely if they find personalization efforts to be “creepy” - a sure-fire way to fail at personalization. Stop the madness, and carve a path to success by ensuring your personalization efforts deliver meaningful content, delivered at the right time and place. In this presentation, Tom will describe some not-so-obvious personalization pitfalls, and key ways to avoid them. Don't let your business be the next failed personalization effort.
Tom Wentworth, Senior VP (SVP) of product marketing - Acquia Inc

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2019 Sponsors

Diamond Sponsor

  • Huawei

VIP Lounge Sponsor

  • Citrix

Keynote Theatre Sponsor

  • Digital Realty

Keynote Theatre Sponsor

  • NTT Communications

Theatre Sponsor

  • Silver Peak

2019 Partners

Knowledge Partner


News Distribution Partner

  • ACN Newswire

Associate Content Partner

  • Uptime Institute

Strategic SEO Partner

  • AdVantage

Strategic Event Partner

  • ISC2



IMPORTANT NOTICE: Technology for Marketing Asia and its co-locating events will be rescheduled to 20 – 21 Oct 2021. Click here for more information.