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10 mistakes to avoid with your Martech stack

09 Oct 2019
Customer Experience & Martech Theatre
Actionable Analytics , Data Management
You just invested in a whole bunch of marketing technologies such as CMS, CRM, DMP, marketing automation, analytics tracking and content personalization. Unfortunately, you realize that you are not getting the type of performance and value you initially thought you'll be getting. To truly realize the return on investment for these Martech solutions, you need to avoid 10 costly mistakes.
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Joanna Teo, Managing Director - Attribute Data

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